In-house project · E-commerce
The Quirky Gift Co.
My own Shopify store for personalised, quirky gifts — a revenue stream I own outright, running alongside Etsy.
Rent the audience while it works. Build the thing you own.
The channel problem
I was already selling personalised gifts on Etsy, and it works — but a marketplace only ever rents you the audience. It takes a cut of every order, owns the customer relationship and sits my products next to everyone else's. The Quirky Gift Co is the channel I own outright: my brand, my customer list, my margins.
Door toppers, garage signs, sneakerhead flexes — one cheeky house style.
Shop by category. Shop by occasion. Never just a wall of products.
Door toppers, metal signs, wall prints, keyrings, 3D-printed gifts and license plates — organised so browsing has a job.
Etsy is a great shop window. It is a terrible landlord.
A sign for every obsession — skiing, cycling, dinosaurs, garage bands.
Playful grotesk
Quirky, a little cheeky, never flat — the personality lives in the words.
ShopifyLiquidPrint-on-demand