In-house project · Local SEO
LocalMarkers
A done-for-you Google Business Profile service for UK tradespeople, built end to end.
The challenge
Fifty-six trades rely on Google Business Profile to get found locally — and almost none of them have the time to run one properly.
One service, fifty-six front doors
LocalMarkers had to sell to fifty-six different trades without feeling like fifty-six templates — and then actually run the service behind them. Every trade page is written for that trade, not spun from a pattern.
A landing pad for every trade
Each trade gets a matching free-audit landing page, so paid and organic traffic always have somewhere specific to land — never a generic homepage.
- 1 Trade and town sit right in the headline
- 2 A real, local audit offer — not a stock lead magnet
- 3 Proof pulled from nearby jobs in the same county
Three towns, one system — the insights engine mapped out.
- 1 Every insight is pinned to a real town — that is the whole local play.
A local insight for every town the trades actually work in.
A directory is only useful if every entry knows exactly where it stands.
Fifty-six trade pages. Fifty-six audit landing pages. One service running quietly behind all of it.
Kirby CMSPHPVanilla CSS & JavaScript